Valora — Social Media Content Strategy

A complete social media content package for Valora, a personal finance spreadsheet product. The project covered the full content ecosystem — highlights, posts, stories, reels, and videos — designed for Instagram, Facebook, X, YouTube, and Pinterest.

The visual identity pairs a bold purple-and-orange palette with lifestyle photography and real product mockups, connecting the tool to the goals it helps people achieve: home ownership, family trips, financial freedom. Each piece was built with a clear conversion path in mind, driving audiences from aspiration (“What do you want?”) to action (“Download your Valora now”), with consistent branding and CTAs across every format.

Deliverables: content strategy, carousel and single-post designs, story and reel templates (mp4), engagement-focused closing cards, and cross-platform adaptation.