Instituto Odontológico Dr. Rodrigo Fassa

Branding & Website

A complete brand and web project for the dental practice of Dr. Rodrigo Fassa, a surgeon-dentist with over 18 years of experience based in Votuporanga, São Paulo, Brazil. The work covered the practice’s digital identity from the ground up: positioned around the tagline “O sorriso que cabe no seu bolso” (the smile that fits your budget), balancing professionalism and accessibility.

The project began with the visual identity: logo design featuring an elegant tooth-and-implant mark with handwritten script typography, and a color palette built on deep petrol blue with gold accents — conveying the trust and sophistication expected from a healthcare brand.

The identity was then applied to a complete website, developed on WordPress with Elementor, structured to convert visitors into patients: hero section with the doctor’s positioning, service pages covering the practice’s full range of treatments — dental implants, teeth whitening, aesthetic restoration, dental veneers, laser therapy, wisdom tooth extraction, and endodontics — plus trust-building content, opening hours, location, and WhatsApp-first appointment booking as the primary conversion channel.

Beyond design and development, the engagement is ongoing: we also provide website hosting, maintenance, and content updates whenever requested by the client — keeping the site secure, up to date, and evolving with the practice’s needs.

Deliverables: logo design, brand color palette and visual identity, website UI design, full WordPress/Elementor development with WhatsApp booking integration, plus ongoing hosting, maintenance, and on-demand updates.