Legends Hobby

Website UI/UX Design & Shopify Development

A complete web project for Legends Hobby, a US-based trading card store specializing in sports cards, Pokémon, singles, and case breaks, with live breaks streamed on Whatnot. Starting from the client’s logo and style direction — including reference models of the look they wanted — we designed the full UI/UX of the website: a premium dark-gold aesthetic that matches the collector universe, structured around the store’s key trust signals (top-rated Whatnot seller, 1,900+ happy customers, fast and secure shipping, authenticity guarantees).

The site organizes the business’s entire ecosystem: live breaks promotion with direct integration to the Whatnot channel, shop, buyback program, customer reviews, and clips — all designed to convert visitors into the live community where sales happen.

The platform was built on Shopify, a strategic choice by the client: the store infrastructure is ready to be activated natively in the future, without replatforming. Both the design and development stages were executed with an AI-accelerated workflow using Claude (Anthropic) — UI/UX design created with Claude.ai and development carried out with Claude Cowork — allowing faster iteration without compromising quality.

The engagement is ongoing: we provide updates and maintenance whenever requested by the client.

Deliverables: website UI/UX design from client-provided brand direction, full Shopify development (store-ready architecture), Whatnot integration touchpoints, and on-demand maintenance and updates.