Jackal Coin — Social Media Content Strategy

A complete social media content package for Jackal Coin ($JACKAL), a utility token on BSC powering the development of Jackal Terminal, a privacy-first hardware device for secure, untraceable communication. The project covered the full content ecosystem — posts, stories, reels, and videos — designed to build awareness, community, and conversion around the token’s pre-sale and roadmap.
The visual identity leans into the brand’s dark, stealth-driven aesthetic: a deep black canvas with the signature Jackal red, AI-generated jackal artwork, and consistent lockups across every format. Content pillars include token education (“What is $JACKAL”), roadmap storytelling (from pre-sale to Jackal Terminal and global expansion), airdrop campaigns to drive community growth, and recurring CTAs pointing to jackalcoin.org — with animated reels reinforcing the same narrative in motion.
Deliverables: content strategy, post and story designs, animated reels (mp4), airdrop and roadmap campaign creatives, and a cohesive dark-theme visual system across all platforms.