Shyne Solar — Social Media Content Strategy

A full social media content package for Shyne Solar, a solar panel installation company serving Oklahoma, Kansas, Texas, Arizona, and Utah. The project structured the brand’s entire social presence — highlight covers, posts, stories, and reels — organized around key content pillars: About, Services, Testimonials, and Quotes.

The visual system uses a deep navy and gold palette with custom line icons and on-site photography, conveying trust, expertise, and professionalism — essential qualities for a high-ticket service business. Content formats include service breakdowns (installation, consulting & planning, financing), step-by-step educational carousels, five-star customer testimonials, FAQs, and blog-driven posts, all reinforcing a single conversion goal: “Request a Quote.”

Deliverables: content strategy, highlight cover system, post and carousel designs, story and reel templates (mp4), testimonial layouts, and a consistent cross-format brand identity.